Hungarian Investment Promotion Agency

The German-owned Einhell has been serving customers with its DIY products for home, workshop, and garden use since 1964. Today, it is one of the leading players in the sector, operating in more than 100 countries with 49 subsidiaries worldwide.

The Hungarian operation is now taken to the next level with the heavy involvement of HIPA, given that the company has announced the expansion of its current commercial activities to include manufacturing. With an investment over EUR 4.93 million, Einhell is establishing its first European manufacturing plant in Sormás, Zala County, where they will assemble batteries and battery chargers for the Einhell Power-X-Change modular power tools. This strategic move will shift a significant portion of the supply chain from China to Europe, facilitating the service of the European market.

After initiating the battery assembly activities, the German company’s long-term plans include relocating the production of certain Power-X-Change tool modules to Hungary and establishing a strong local supplier network. According to Einhell’s plans, the Hungarian operation's workforce will expand from 80 employees to 140 by 2028, driven by further investments