Seiren is to establish its first European synthetic leather car seat cover factory - VIDEO REPORT
2021. 04. 16.
The Japanese Seiren company specializing in the manufacturing of automotive interior materials and textiles establishes its first European manufacturing unit in Hungary. With an investment of more than EUR 42 million creating 170 jobs by 2022, the company will provide synthetic leather car seat covers for the European automotive market from its plant in Pécs.
Seiren, with a tradition of nearly 100 years, has 11 subsidiaries in Japan alone and 19 subsidiaries in other countries. The company intends to contribute to the electric car production by producing eco-friendly synthetic leather car seats, which are made using inorganic substances.
In addition to environmentally friendly production, the abrasion resistance of this synthetic leather is four times higher and weighs only half as much as natural animal skin. The life expectancy of seat covers of this type is over 10 years and facilitates the installation of numerous high-quality additional functions.
The 26,000 sqm production hall in Hungary will be suitable for the production of synthetic leather seat covers of 4,100,000 m/year.
