Successful participation by HIPA in Central Europe’s most Important Automotive exhibition
The Central & Eastern European Automotive Forum was organised by Adam Smith Conferences in Prague on 11 and 12 October. At the largest automotive exhibition in the Central-European region, nearly 200 participants, including leading OEMs, suppliers, dealers and government representatives reviewed the challenges and opportunities of the industry. The Hungarian Investment Promotion Agency (HIPA) promoted the domestic automotive investment environment. In addition, with the assistance of the Agency, seven Hungarian suppliers also participated in the event.
The CEE Automotive Forum is the most important event for the automotive industry in the Central European region, which is attended by senior managers of more than 200 major industry players (OEMs, suppliers, consultants and governmental actors). The event provides an excellent opportunity for personal networking and liaison as well as first-hand learning of industry trends.
It was mentioned at the presentations given by HIPA at the CEE Automotive Forum in connection with the investment environment and opportunities in Hungary that the proportion of more complex automotive investments of higher added value continued to increase in Hungary, and the objective was to stimulate more innovation activities compared to production activities.
The Hungarian automotive investment environment was promoted by HIPA at panel discussions, in presentations and at personal meetings. In addition, due to the contribution of HIPA, seven Hungarian small and medium-sized enterprises could build new relationships with the representatives of OEMs and suppliers.
In his address, Róbert Ésik, President of HIPA, pointed out that in the case of Hungary, the aim was already to encourage 'Invent in Hungary' instead of 'Made in Hungary'. After 2010 the Hungarian government decided to make Hungary one of the production centres in Central and Eastern Europe. This has been achieved, which provides a good basis for ensuring that more complex and more sophisticated activities come to Hungary; the two main directions of development have been self-driving cars and e-mobility recently. Another important trend is that large automotive companies increasingly expect their suppliers to more actively participate in product development and research and development. HIPA provides complex professional assistance to all this, for example, in the form of supplier development programmes and cash grants as well as in the area of the Hungarian joint research and development projects of Hungarian SMEs and universities.